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Yilan Zhai
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Join date: Jun 2, 2025
Posts (5)
Jul 4, 2025 ∙ 2 min
Understanding the Consumer Psychology of New Chinese Immigrants in the UK: Where Does Brand Trust Begin?
In the UK, Chinese speaking communities are growing, not only in number, but also in diversity. Among them, a rising group is new immigrants: young professionals, students turned residents, and entrepreneurial families who have made the UK their home in the past 3 to 7 years. For UK based SMEs hoping to engage with this demographic, one key question matters more than any other: how do these consumers decide which brands to trust? 1. Trust Begins with Familiarity—Even Abroad Despite being in a...
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Jun 25, 2025 ∙ 3 min
Business or Personal? Choosing the Right RED Note Account for Your Brand
As more UK-based businesses explore RED Note (小红书) to connect with Chinese-speaking audiences, one of the first decisions they face is...
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Jun 9, 2025 ∙ 3 min
Why Red Note Matters: The Untapped Power of Chinese Digital Influence
In today’s digital-first landscape, brands compete not just on quality—but on visibility. For UK businesses aiming to engage...
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