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Why Red Note Matters: The Untapped Power of Chinese Digital Influence
In today’s digital-first landscape, brands compete not just on quality—but on visibility. For UK businesses aiming to engage...
Yilan Zhai
Jun 93 min read
From Xi’an to Newcastle, and Everything In Between.
Why I Founded Bridge East Marketing. A Journey That Begins at the Heart of China I was born in Xi’an , the capital of Shaanxi province, a...
Yilan Zhai
Jun 24 min read
Understanding the Consumer Psychology of New Chinese Immigrants in the UK: Where Does Brand Trust Begin?
In the UK, Chinese speaking communities are growing, not only in number, but also in diversity. Among them, a rising group is new...
Yilan Zhai
Jul 42 min read
Business or Personal? Choosing the Right RED Note Account for Your Brand
As more UK-based businesses explore RED Note (小红书) to connect with Chinese-speaking audiences, one of the first decisions they face is...
Yilan Zhai
Jun 253 min read
When English Slogans Go Wrong in Chinese: Cross-Cultural Marketing Fails
It was a casual walk down a street in the UK when I stumbled upon a small Italian restaurant called Sonas . I had just finished dinner at...
Yilan Zhai
Jun 42 min read
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